Tech
How PR Can Help Bridge the Gap Between Blockchain and Mainstream Adoption
You’re at a dinner party when the conversation turns to cryptocurrency. “Didn’t that whole cryptocurrency thing crash and burn?” someone asks skeptically. “I heard it was all a scam.”
However enthusiastic, blockchain advocates shift awkwardly, struggling to counter these snap judgments. Before long, cynicism takes over and no one is the wiser about the true benefits of cryptocurrency or its underlying blockchain technology.
Sound familiar? Unfortunately, misunderstandings like this are still all too common when it comes to blockchain (or any other emerging technology, for that matter). The truth is that for many ordinary people, especially older generations or those less tech-savvy, cryptocurrency seems painfully complex and a bit esoteric. This highlights a major obstacle to mainstream adoption of blockchain.
While some experts believe that the cryptocurrency will have at least a billion users by 2025The reality is that blockchain desperately needs some serious PR expertise if more “normal” people are to open their minds to its potential.
The Cryptography Knowledge Gap Problem
For those in the cryptocurrency business, the brilliance of blockchain is obvious. But for many people, even understanding the basics, like why an immutable distributed ledger is revolutionary, remains a mystery. Remember, the learning curve is steep. There’s a lot of ground to cover before you even begin to feel like you’ve grasped the fundamentals.
Most enthusiasts mistakenly assume that blockchain’s superiority alone will drive adoption. But this ignores the reality: if people don’t understand it, they won’t believe it. It’s simple. Killer technology means nothing if users can’t understand it.
So how can PR help with this? Well, at a basic level, it can translate complex capabilities into simple, accessible concepts that people can digest. Just as early Apple campaigns positioned personal computers as tools for creativity rather than boxes of circuit boards, the cryptocurrency industry needs messaging that emphasizes real-life applications rather than technical wizardry.
The question of trust
The history of cryptocurrency is littered with scams, hacking incidents, illegal activity, and a lot of crazy volatility. Is it any wonder that many people still view the space with skepticism? After all, everyone likes the idea of a trustless system, until it backfires.
This persistent reputational damage means that the cryptocurrency community can’t just issue a few press releases and call it a day. Rebuilding public trust requires demonstrating a tangible commitment to values like security, stability, accountability, and transparency.
A blockchain public relations agency could work closely with an organization to help it consistently showcase behind-the-scenes efforts in these areas. And by encouraging two-way engagement between blockchain projects and the public, restored trust can emerge organically from shared values rather than from the top down.
The question “What’s in it for me?”
Ultimately, people care about how blockchain can improve their lives, not how it works. Buzzwords like encryption algorithms, distributed nodes, and hashing just make them lose their sight again. Did you know that the average attention span today is… distractedly distracted?
But positioning blockchain-based solutions as protecting sensitive data from hackers or as tools that allow artists to connect directly with fans? Now you’re speaking the language of the people. Well-crafted PR humanizes technology by translating it into tangible benefits. And these compelling, experiential narratives are what stick in people’s minds.
How PR Works Its Magic
Storytelling
Let’s say your job is to present your newly developed quantum computing system to the public. The common mistake would be to get hung up on qubits, quantum annealing, or the complexities of entanglement because that’s what you, the expert, find fascinating.
Instead, PR pros would recommend telling stories that immerse readers in what it’s like to experience quantum capabilities in action. Offering them a glimpse into a world where previously impossible, complex simulations are suddenly within reach of researchers developing life-saving drugs.
The history of transformative technologies like the Internet shows that people don’t adopt something because of the specifics, they adopt it because it allows them to achieve goals they already have. PR storytelling focuses on those ambitious application scenarios.
Done right, this approach can spark the collective imagination. When Apple introduced the iPhone, people weren’t blown away by the technical novelty of capacitive touchscreens or multitouch gestures. But showing real people seamlessly integrating a sleek, intuitive device into their lifestyles? Now that was an effective campaign.
And human-centered PR storytelling works just as well to demystify blockchain. Crypto wallet adoption, NFT digital collectibles, supply chain tokenization—behind every use case are people with dreams, frustrations, and goals that blockchain promises to address. Their stories are what will make cryptocurrency click for the masses.
Media Relations
Misconceptions about cryptocurrencies spread easily through the news and popular culture. Jokes about Dogecoin, depictions of Bitcoin bros getting rich, warnings about the dark web and ransomware—these incomplete perspectives only serve to widen existing knowledge gaps.
That’s why consistent outreach that educates journalists and media creators about blockchain is so important (if not essential). Introducing blockchain projects to reporters via custom pitches can inject nuance and balance into coverage. Reporters appreciate having digestible, prepackaged narratives that provide fresh angles without requiring a lot of blockchain expertise up front.
Proactive media relationships like these allow the cryptocurrency industry to drive its public image rather than leave it in the hands of others.
Community Building
Community building means creating spaces, digital and physical, where curious newcomers can learn more about blockchain through shared passions. PR initiatives like meetups, workshops, conferences, and forums foster supportive environments where people can engage organically at their own pace.
The goal is to facilitate social transmission: welcoming newcomers through word of mouth, enthusiasm, rather than forced explanations. Peers answering each other’s questions while bonding over common interests make blockchain accessible. There’s simply something more relatable about learning from an equally enthusiastic friend than a distant expert.
Making it relevant
Instead of hoping that people will spontaneously become interested in blockchain, why not strategically insert crypto innovation into narratives that people already care about? Find opportunities to organically showcase blockchain solutions that enhance art, music, sports, fashion, gaming, entertainment, and other aspects of popular culture.
Seeing cryptocurrencies as their pet interests is more likely to win over skeptics than hearing about them in the abstract. This basic integration creates on-ramps for cryptocurrency adoption while simultaneously shifting collective perceptions on a large scale.
Final word
The cryptocurrency community recognizes that something revolutionary is being built with blockchain. But realizing its world-changing potential requires engaging the non-tech masses. As strategists specializing in influence, relationship building, and perception, blockchain-native PR experts are perfectly positioned to build the necessary bridges of understanding that will (hopefully) allow the industry to have its well-deserved moment in the spotlight.
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Tech
Hollywood.ai by FAME King Sheeraz Hasan Promulgates a Complete Ecosystem that Unites Web3, Cryptography, AI and Entertainment for Spectacular Global Tech Innovation
The one and only FAME King Sheeraz Hasan is launching Hollywood.ai, a revolutionary platform designed to integrate the cutting-edge realms of Web3, cryptocurrency, AI, finance and entertainment. This revolutionary initiative is set to create a seamless, interactive and intuitive ecosystem where the world’s leading technology luminaries can collaborate on innovations, ultimately redefining the future of digital interaction.
Hollywood.ai represents the convergence of the most complex technologies of all time. Fusing Web3 principles, cryptocurrency utilities, AI advances, and financial machinery, Sheeraz’s platform aims to become the nucleus for innovation and modernization. It provides a high-tech environment where technology and creativity collide harmoniously, paving the way for new paths in the digital economy.
A defining feature of Hollywood.ai is the integration of cryptocurrency into the AI ecosystem, transforming AI into a tokenized asset with full cryptographic utility. Sheeraz’s novel approach presents new avenues to leverage the myriad capabilities of AI in the financial realm, unlocking unprecedented opportunities for developers and users alike. Through the amalgamation of AI and cryptocurrency, Hollywood.ai is paving the way for an incredibly interconnected digital space unlike anything seen before.
The platform’s design emphasizes the undeniable symbiosis between various technology sectors. Under Sheeraz’s careful orchestration, Web3 technologies facilitate decentralized collaboration, while AI tools offer enhanced potential for data analytics, content creation, and audience engagement. Additionally, the inclusion of financial innovations ensures rapid mobility of both monetization and investments, providing a holistic environment that meets the ever-evolving demands of the technology and entertainment segments.
Sheeraz’s Hollywood.ai is poised to become the premier hub for industry leaders, developers, and creators to support and empower the next generation of digital experiences. This initiative aspires to drive the emergence of new tools, applications, and services that set new standards for advanced engagement and interaction.
Known for making the impossible possible, Sheeraz envisions a future where global audiences actively participate in designing the next A-list stars from scratch. Hollywood.ai will allow users to watch their creations evolve from simple concepts to 3D talents that can act, sing and perform just like human actors.
The Hollywood.ai platform leverages AI technology to deliver personalized fan engagement, real-time sentiment analysis, and informed content creation. By combining cutting-edge AI capabilities with Sheeraz’s deep understanding of celebrity branding, Hollywood.ai gains immense control over public figures.
Undeniably, FAME’s number one strategist Sheeraz Hasan continues to cement his reputation as a pioneer in the fields of FAME and technology. The power and influence of this latest development brings him closer to total world domination.
Tech
Online Broker Futu Offers Cryptocurrency Trading in Hong Kong, With Nvidia and Alibaba Stock as Rewards
Futu Securities International, Hong Kong’s largest online broker, has launched retail cryptocurrency trading in the city, offering shares of Alibaba Holding Group AND Nvidia as a reward in an attempt to attract investors. Futu has begun allowing Hong Kong residents to trade Bitcoin and ether, the world’s two largest cryptocurrencies, directly on the brokerage platform using Hong Kong or U.S. dollars, the company announced Thursday.
The online retail broker said last month that it had received an upgrade to its securities license from the Securities and Futures Commission (SFC), allowing Futu to offer virtual asset trading services to both professional and retail clients in the city.
Futu’s move comes as Hong Kong seeks to boost its attractiveness as a business hub for virtual assets, with the city government launching a series of new cryptocurrency policy initiatives over the past two years, including a mandatory licensing regime for cryptocurrency exchanges.
In addition to offering cryptocurrency trading on its flagship brokerage app, Futu is also seeking a cryptocurrency trading license for its new PantherTrade platform. That platform is among 11 in Hong Kong that are currently “deemed licensed” for cryptocurrency trading, an arrangement that allows them to operate in the city while they await full approval from the SFC.
Hong Kong’s progress in becoming a crypto hub has encountered various challenges, including exit of the major global platforms and relatively low trading activity for cryptocurrency exchange-traded funds offered on local stock exchanges.
Futu is now offering a series of incentives to potential investors, amid a cryptocurrency bull market that has seen the price of bitcoin rise 45 percent this year.
Hong Kong investors who open accounts in August and deposit HK$10,000 (US$1,280) over the next 60 days can receive HK$600 worth of bitcoin, a HK$400 supermarket voucher or a single Chinese stock. e-commerce giant Alibaba. Alibaba owns the South China Morning Post.
By holding 80,000 U.S. dollars for the same period, users can get 1,000 Hong Kong dollars in bitcoin or a share of U.S. artificial intelligence (AI) chip maker Nvidia, whose shares have risen more than 140 percent this year.
A Futu representative said the brokerage firm will also waive cryptocurrency trading fees starting Thursday until further notice.
Futu is the first online brokerage in Hong Kong to allow retail investors to buy cryptocurrency directly on its platform. SFC rules require it to offer this service through a tie-up with a licensed cryptocurrency exchange. Futu is partnering with HashKey Exchange, one of only two licensed exchanges in Hong Kong, according to the representative.
Futu’s local rival Tiger Brokers also said in May that it had begun offering cryptocurrency trading services to professional investors on its platform following a license update. The SFC defines professional investors as those with more than HK$8 million in their investment portfolios or corporate entities with assets exceeding HK$40 million.
Tech
Tech Crash: $2.6 Trillion Market Cap Vanishes as ‘Magnificent 7’ Prices Stumble
A group of seven megacap tech stocks, often called the Magnificent 7, have lost more than $2.6 trillion in value over the past 20 days, or an average of $125 billion per day over the period. In total, these stocks have lost “three times the value of the entire Brazilian stock market.”
This according to the economic news agency Letter from Kobeissiwho noted on the microblogging platform X (formerly known as Twitter) that the Magnificent 7 batch “is worth as much as Nvidia’s entire current market cap in 20 days,” with Nvidia itself having lost $1 trillion from its high.
Source:Letter from Kobeissi on the X
The group, which includes Nvidia, Microsoft, Amazon, Apple, Alphabet, Meta and Tesla, has undergone a significant correction: in the last 20 days Nvidia has lost 23% of its value, or about $800 billion, while Tesla has fallen 19%, losing $164 billion.
Microsoft, Apple, Amazon, Alphabet and Meta all posted losses of between 9% and 15%, losing between $257 billion and $554 billion in market capitalization, wiping out a total of $200 billion more “than every single German stock market tock combined.”
Tech titans, which have outperformed the broader S&P 500 index since the market bottom of 2022, are now facing a reckoning as investors grow increasingly wary about the sustainability of their meteoric rise, with Nvidia taking the lead soaring 110% since the beginning of the year and over 2,300% in the last five years.
Earnings reports from these companies, starting with Microsoft and culminating with Nvidia in late August, will be closely watched for signs of weakness. Their performance could set the tone for broader market sentiment, with implications for everything from cryptocurrency to other high-risk assets.
Their poor performance comes after a leading macroeconomist, Henrik Zeberg, reiterated his forecast of an impending recession that will be preceded by a final wave in key sectors of the market, but which can potentially be the worst the market has seen since 1929the worst bear market in Wall Street history.
In particular, the Hindenburg Omen, a technical indicator designed to identify potential stock market crashes, began flashing just a month after its previous signal, raising concerns about a possible impending stock market downturn.
The indicator compares the percentage of stocks hitting new 52-week highs and lows to a specific threshold. When the number of stocks hitting both extremes exceeds a certain level, the indicator is said to be triggered, suggesting a greater risk of a crash.
Featured Image via Disinfect.
Tech
Trump Fights for Cryptocurrency Vote at Bitcoin Conference
To the Bitcoin Conference 2024 In Nashville, Tennessee, former President Donald Trump delivered a keynote speech.
Trump, the Republican presidential candidate, used the platform to appeal to the tech community and solicit donations for the campaign. During the conference, He said:
I promise the Bitcoin community that the day I take the oath of office, Joe Biden and Kamala Harris’ anti-crypto crusade will be over… If we don’t embrace cryptocurrency and Bitcoin technology, China will, other countries will. They will dominate, and we can’t let China dominate. They are making too much progress as it is.
Trump’s speech focused heavily on cryptocurrency policy, positioning it as a partisan issue. He said that if reelected, he would fire SEC Chairman Gary Gensler on his first day in office, a statement that drew enthusiastic applause from the audience. This statement marked a stark contrast to Gensler’s tenure, which has been characterized by rigorous oversight of the cryptocurrency industry.
The former president outlined several pro-crypto initiatives he would undertake if elected. These include transforming the United States into a global cryptocurrency hub, keeping all government-held Bitcoin as a “national Bitcoin reserve,” establishing a presidential advisory council on Bitcoin and cryptocurrency, and developing power plants to support cryptocurrency mining, emphasizing the use of fossil fuels.
Trump’s current embrace of cryptocurrencies represents a reversal from his stance in 2021, when described Bitcoin as a “scam against the dollar.” He also noted that his campaign has received $25 million in donations since accepting cryptocurrency payments two months ago.
The event featured other political figures, including Republican Senators Tim Scott and Tommy Tuberville, as well as Democratic Representatives Wiley Nickel and Ro Khanna. Independent presidential candidate Robert F. Kennedy Jr. also spoke at the conference.
Trump’s appearance at Bitcoin 2024 reflects growing support for his campaign from some tech leaders, including Tesla CEO Elon Musk and cryptocurrency entrepreneurs Cameron and Tyler Winklevoss.
While Trump has described the current administration as “anti-crypto,” Democratic Congressman Wiley Nickel said Vice President Kamala Harris is taking a “forward-thinking approach to digital assets and blockchain technology.”
This event underscores the growing political importance of cryptocurrency policy in the upcoming presidential election.
Kamala Harris and Democrats Respond on Cryptocurrencies
In a strategic move to repair strained relations, Vice President Kamala Harris’ team has initiated a dialogue with major cryptocurrency industry players. This outreach aims to restore the Democratic Party’s stance on digital assets and promote a more collaborative approach.
THE Financial Times reports that Harris’s advisors have reached out to representatives from industry leaders like Coinbase, Circle, and Ripple Labs. This move comes as the cryptocurrency community increasingly supports Republican candidate Donald Trump, reflecting growing dissatisfaction with the current administration’s cryptocurrency policies.
THE disclosure follows a letter from Democratic lawmakers and 2024 candidates urging the party to reevaluate its approach to digital assets. Harris’s team stresses that this effort is less about securing campaign contributions and more about engaging in constructive dialogue to develop sensible regulations.
The move is part of a broader strategy to reshape the Democratic Party’s image among business leaders, countering perceptions of an anti-business stance. Harris’ campaign aims to project a “pro-business, responsible business” message.
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