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Coinbase engineering whiz Jesse Pollak had been considering leaving the company. Instead, he built his own successful blockchain
In 2021, Jesse Pollak was ready for something new. After five years at Coinbase, he had made his mark on the company, expanding his team from three to 250 and managing the engineering side of consumer products. Plus, he had an entrepreneurial itch.
In an effort to retain its top engineer, the CEO Brian Armstrong he said to Pollak: go away and find me a way to bring him CoinBase “on-chain”: the cryptographic term for activities that occur on a blockchain.
Pollak initially considered a decentralized autonomous organization, or DAOa decidedly cryptographic collective that relies on a collection of mostly anonymous individuals to make decisions.
Standing in front of the executive team of the publicly traded company Fortune 500 company, Pollak presented his request: could he have $1 billion and 60 employees to turn Coinbase into a DAO?
“They were like, ‘We love your energy, but it’s not this,’” Pollak says, laughing at the memory.
Next, he pondered an advertising market. Then an app store. So an identity app. After a year and a half of trying various potential solutions, Pollak realized one truth: “First, we need a real software platform.”
This led to Base, the same as Coinbase layer 2– the term for a blockchain that assembles batches of transactions and writes them to a primary, or layer 1, chain built on top Ethereum. Launched in August, it was widely considered a success. In the first quarter of 2024, it recorded double the transactions of the popular Ethereum and generated more than $56 million in revenue. Notable clients include UniswapChainlink and OpenSea.
“We are reworking our way to the top [the software stack] as we rebuild large portions of Coinbase on this new platform,” explains Pollak, speaking to Fortune on a video call from his childhood bedroom in Washington, D.C. Just behind him is a mural of a tree, painted by a dear family friend, with his branches come to life around him his aspirations go far beyond: “We are building the next generation of the Internet”.
“I feel like I was born to do this”
A lively talker who prefers to discuss higher ideals to the minutiae of mechanics, Pollak defies most stereotypes of engineers. After attending a Quaker school for 15 years, he credits some of the values of Quakerism – simplicity, community, equality, stewardship – as what led him to create Base.
Pollak’s first entry into the world of cryptocurrencies was something of an accident. He had been part of a startup that created passkeys for tech companies, but it failed, and then he joined Coinbase as an engineer. He wasn’t ideological about cryptocurrencies, but the company provided an outlet for his passion for hard work and building things that matter.
“I don’t think my passion for crypto has ever been from a libertarian point of view, it’s always been much more like, ‘We have all these systems that are bad right now. What if we used this technology to make it better?’” He says.
By 2023, Pollak had earned the respect of hardcore blockchain veterans, making a name for himself somewhere between engineer, entrepreneur and influencer. But with the launch of Base, his status today is closer to cryptocurrency royalty. “I feel like I was born to do this,” he says.
Base has succeeded in large part thanks to, well, Coinbase. Level 2 was launched carrying the stamp of approval granted to a publicly traded, consumer-facing giant. Coinbase users are automatically found on Base, and from there wallet users are directed to other apps.
“The tight integration with Coinbase makes it a lot sweeter,” Tom Schmidt, partner at venture capital firm Dragonfly, tells Fortune. “There are very few people at Coinbase who actually get crypto, and Jesse is one of them.”
Pollak says the Base community has proven to be just as vital as any brand recognition. He compared the mood among Base developers to the early vibes of Silicon Valley. From a channel of 240,000 people on the decentralized social media platform Farcaster, the largest to date, developers exchange ideas. During the video call with Fortune, Pollak shared his screen to reveal a keyboard shortcut that speeds up the process of asking ChatGPT to translate the phrase “Base is for everyone” into any language for distribution on Facaster and X.
For Coinbase, having its own blockchain network provides a revenue stream that is not as tied to the boom and bust cycles of cryptocurrencies, making the exchange less dependent on transaction fees. This need to diversify revenue has also led Coinbase’s rivals, Kraken and Binance, to build their own blockchains. These projects join a glut of Layer 2 projects that, like Base, are built on Ethereum, making it noteworthy that Pollak’s project has achieved the popularity it has.
One reason is that Base is meant to be fun, Ryan Wyatt, chief growth officer at Optimism Unlimited, a community of blockchain builders, told Fortune. “All kinds of consumer experiences outside of just finance are starting to happen,” Wyatt says.
Traffic on Base has shifted towards social media and gaming: according to a recent study, almost half of all social finance transactions (SocialFi) take place on Base. relationship by asset manager Franklin Templeton. SocialFi is cryptocurrency’s answer to social media: the apps are on-chain and decentralized, meaning users have control over their content and can get rewards for posting.
There are 353 apps in the Base ecosystem, according to its website. THE most popular at this moment they are those linked to the world of decentralized finance, with exchanges like Uniswap and Jumper leading the way. But consumer-focused applications are also making progress. Among these, Friend.Tech stands out, where users buy “shares” of influencers to enter their private chat room: “Your network is your net worth”. Another success is the restaurant loyalty app Blackbird, which allows repeat customers to accumulate its native token and access perks such as last-minute tables and welcome drinks.
Dragonfly’s Schmidt admits he’s impressed with how “non-corporate” the Base feels, a vibe he attributes to Pollak.
“You have to be able to show it to people”
Coinbase’s CEO has been talking since 2022 about his quest to diversify the company’s revenue. “[We want to move] away from trading fees, to what we call subscription and services,” Armstrong said CNBC that year.
This research is starting to pay off: In the first quarter of 2024, about a third of Coinbase’s net revenue came from “subscriptions and services.” This consists of interest earned on its stablecoin, USDC, and income from staking, which involves helping customers lock Ethereum in exchange for a reward. Meanwhile, Coinbase also generates revenue as the custodian of eight spot Bitcoin ETFs and Coinbase One, a membership program that provides advanced trading features for more than 400,000 veteran investors. In the depths of the last bear market, subscriptions and services have been a lifeline, generating about half of the company’s revenue as of early 2023.
But Base stands out as Coinbase’s truly crypto-native application. The $56 million generated in the first quarter came from payments revenue and “sequencing fees.” Think of sequencers as pieces of infrastructure that verify, sort, and compress transactions on Base, batching them, and sending them to layer 1. In exchange, sequencers receive a portion of the money collected from users, and these are the fees that Coinbase says are the “primary engine” of growth.
“I want to highlight that Base has really strong unit economics,” Alesia Haas, Coinbase’s chief financial officer, told investors on the latest earnings call. As transaction volume grows, the main growth metric Coinbase is watching, Base can become “a material contributor to our long-term revenue and profits,” she said.
But Pollak admits that it remains a big challenge to engage non-cryptocurrency people, and convincing people to enter this space shouldn’t be a political or ideological issue: it should be about providing them with a quality product that they want to continue using. Later this summer, Base will launch its “Onchain Summer” promotion together with big brands like Coca Cola giving away $2 million in prizes, grants and gas credits to encourage potential users to see what we’re all about.
“For it to really break through, you have to be able to show it to people,” he says. “We have passed the inflection point where this is not possible. It is above all a question of who will do it.
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Terra Can’t Catch a Break as Blockchain Gets $6 Million Exploited
The attack, which exploited a vulnerability disclosed in April, drained around 60 million ASTRO tokens, sending the price plummeting.
The Terra blockchain has been exploited for over $6 million, forcing developers to take a momentary break the chain.
Beosin Cyber Security Company reported that the protocol lost 60 million ASTRO tokens, 3.5 million USDC, 500,000 USDT, and 2.7 BTC or $180,000.
Terra developers paused the chain on Wednesday morning to apply an emergency patch that would address the attack. Moments later, a 67% majority of validators upgraded their nodes and resumed block production.
The ASTRO token has plunged as much as 75%. It is now trading at $0.03, a 25% decline on the day. Traders who took advantage of the drop are now on 195%.
The vulnerability that took down the Cosmos-based blockchain was disclosed in April and involved the deployment of a malicious CosmWasm contract. It opened the door to attacks via what is called an “ibc-hooks callback timeout reentrancy vulnerability,” which is used to invoke contracts and enable cross-chain swaps.
Terra 2.0 also suffered a massive drop in total value locked (TVL) in April, shortly after the vulnerability was discovered. It plunged 80% to $6 million from $30 million in TVL and has since lost nearly half of that value, currently sitting at $3.9 million.
The current Earth chain emerged from the rubble as a hard fork after the original blockchain, now called Terra Classic, collapsed in 2022. Terra collapsed after its algorithmic stablecoin (UST) lost its peg, causing a run on deposits. More than $50 billion of UST’s market cap was wiped out in a matter of days.
Terraform Labs, the company behind the blockchain, has been slowly unravelling its legal woes since its mid-2022 crash. Founder Do Kwon awaits sentencing in Montenegro after he and his company were found liable for $40 billion in customer funds in early April.
On June 12, Terraform Labs settled with the SEC for $4.4 billion, for which the company will pay about $3.59 billion plus interest and a $420 million penalty. Meanwhile, Kwon will pay $204.3 million, including $110 million in restitution, interest and an $80 million penalty, a court filing showed.
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Google and Coinbase Veterans Raise $5M to Build Icebreaker, Blockchain’s Answer to LinkedIn
Icebreaker: Think LinkedIn but on a Blockchain—announced Wednesday that it has secured $5 million in seed funding. CoinFund led the round, with participation from Accomplice, Anagram, and Legion Capital, among others.
The company, which is valued at $21 million, aims to become the world’s first open-source network for professional connections. Its co-founders, Dan Stone and Jack Dillé, come from Google AND Monetary base; Stone was a product manager at the cryptocurrency giant and also the co-creator of Google’s largest multi-identity measurement and marketing platform, while Dillé was a design manager for Google Working area.
The pair founded Icebreaker on the shared belief that the imprint of one’s digital identity (and reputation) should not be owned by a single entity, but rather publicly owned and accessible to all. Frustrated that platforms like LinkedIn To limit how we leverage our connections, Dillé told Fortune he hopes to remove paywalls and credits, which “force us to pay just to browse our network.” Using blockchain technology, Icebreaker lets users transfer their existing professional profile and network into a single, verified channel.
“Imagine clicking the login button and then seeing your entire network on LinkedIn, ChirpingFarcaster and email? Imagine how many introductions could be routed more effectively if you could see the full picture of how you’re connected to someone,” Stone told Fortune.
Users can instantly prove their credentials and provide verifiable endorsements for people in their network. The idea is to create an “open graph of reputation and identity,” according to the founders. They hope to challenge LinkedIn’s closed network that “secures data,” freeing users to search for candidates and opportunities wherever they are online. By building on-chain, the founders note, they will create a public ledger of shared context and trust.
Verified channels are now launched for
Chirping
Online Guide
Wallet
Discord
Telephone
TeleporterYou can find them in Account -> Linked Accounts Italian: https://t.co/mRDyuWW8O2
— Icebreaker (@icebreaker_xyz) April 3, 2024
“Digital networking is increasingly saturated with noise and AI-driven fake personas,” the founders said in a statement. For example: Dillé’s LinkedIn headline reads “CEO of Google,” a small piece of digital performance art to draw attention to unverifiable information on Web2 social networks that can leave both candidates and recruiters vulnerable to false claims.
“Icebreaker was created to enable professionals to seamlessly tap into their existing profiles and networks to surface exceptional people and opportunities, using recent advances in cryptographically verifiable identity,” the company said, adding that the new funding will go towards expanding its team and developing products.
“One of the next significant use cases for cryptocurrency is the development of fundamental social graphs for applications to leverage… We are proud to support Dan, Jack and their team in their mission to bring true professional identity ownership to everyone online,” said CoinFund CIO Alex Felix in a statement.
Learn more about all things cryptocurrency with short, easy-to-read flashcards. Click here to Fortune’s Crash Course in Cryptocurrency.
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Luxembourg proposes updates to blockchain laws | Insights and resources
On July 24, 2024, the Ministry of Finance proposed Blockchain Bill IVwhich will provide greater flexibility and legal certainty for issuers using Distributed Ledger Technology (DLT). The bill will update three of Luxembourg’s financial laws, the Law of 6 April 2013 on dematerialised securitiesTHE Law of 5 April 1993 on the financial sector and the Law of 23 December 1998 establishing a financial sector supervisory commissionThis bill includes the additional option of a supervisory agent role and the inclusion of equity securities in dematerialized form.
DLT and Luxembourg
DLT is increasingly used in the financial and fund management sector in Luxembourg, offering numerous benefits and transforming various aspects of the industry.
Here are some examples:
- Digital Bonds: Luxembourg has seen multiple digital bond issuances via DLT. For example, the European Investment Bank has issued bonds that are registered, transferred and stored via DLT processes. These bonds are governed by Luxembourg law and registered on proprietary DLT platforms.
- Fund Administration: DLT can streamline fund administration processes, offering new opportunities and efficiencies for intermediaries, and can do the following:
- Automate capital calls and distributions using smart contracts,
- Simplify audits and ensure reporting accuracy through transparent and immutable transaction records.
- Warranty Management: Luxembourg-based DLT platforms allow clients to swap ownership of baskets of securities between different collateral pools at precise times.
- Tokenization: DLT is used to tokenize various assets, including real estate and luxury goods, by representing them in a tokenized and fractionalized format on the blockchain. This process can improve the liquidity and accessibility of traditionally illiquid assets.
- Tokenization of investment funds: DLT is being explored for the tokenization of investment funds, which can streamline the supply chain, reduce costs, and enable faster transactions. DLT can automate various elements of the supply chain, reducing the need for reconciliations between entities such as custodians, administrators, and investment managers.
- Issuance, settlement and payment platforms:Market participants are developing trusted networks using DLT technology to serve as a single source of shared truth among participants in financial instrument investment ecosystems.
- Legal framework: Luxembourg has adapted its legal framework to accommodate DLT, recognising the validity and enforceability of DLT-based financial instruments. This includes the following:
- Allow the use of DLT for the issuance of dematerialized securities,
- Recognize DLT for the circulation of securities,
- Enabling financial collateral arrangements on DLT financial instruments.
- Regulatory compliance: DLT can improve transparency in fund share ownership and regulatory compliance, providing fund managers with new opportunities for liquidity management and operational efficiency.
- Financial inclusion: By leveraging DLT, Luxembourg aims to promote greater financial inclusion and participation, potentially creating a more diverse and resilient financial system.
- Governance and ethics:The implementation of DLT can promote higher standards of governance and ethics, contributing to a more sustainable and responsible financial sector.
Luxembourg’s approach to DLT in finance and fund management is characterised by a principle of technology neutrality, recognising that innovative processes and technologies can contribute to improving financial services. This is exemplified by its commitment to creating a compatible legal and regulatory framework.
Short story
Luxembourg has already enacted three major blockchain-related laws, often referred to as Blockchain I, II and III.
Blockchain Law I (2019): This law, passed on March 1, 2019, was one of the first in the EU to recognize blockchain as equivalent to traditional transactions. It allowed the use of DLT for account registration, transfer, and materialization of securities.
Blockchain Law II (2021): Enacted on 22 January 2021, this law strengthened the Luxembourg legal framework on dematerialised securities. It recognised the possibility of using secure electronic registration mechanisms to issue such securities and expanded access for all credit institutions and investment firms.
Blockchain Act III (2023): Also known as Bill 8055, this is the most recent law in the blockchain field and was passed on March 14, 2023. This law has integrated the Luxembourg DLT framework in the following way:
- Update of the Act of 5 August 2005 on provisions relating to financial collateral to enable the use of electronic DLT as collateral on financial instruments registered in securities accounts,
- Implementation of EU Regulation 2022/858 on a pilot scheme for DLT-based market infrastructures (DLT Pilot Regulation),
- Redefining the notion of financial instruments in Law of 5 April 1993 on the financial sector and the Law of 30 May 2018 on financial instruments markets to align with the corresponding European regulations, including MiFID.
The Blockchain III Act strengthened the collateral rules for digital assets and aimed to increase legal certainty by allowing securities accounts on DLT to be pledged, while maintaining the efficient system of the 2005 Act on Financial Collateral Arrangements.
With the Blockchain IV bill, Luxembourg will build on the foundations laid by previous Blockchain laws and aims to consolidate Luxembourg’s position as a leading hub for financial innovation in Europe.
Blockchain Bill IV
The key provisions of the Blockchain IV bill include the following:
- Expanded scope: The bill expands the Luxembourg DLT legal framework to include equity securities in addition to debt securities. This expansion will allow the fund industry and transfer agents to use DLT to manage registers of shares and units, as well as to process fund shares.
- New role of the control agent: The bill introduces the role of a control agent as an alternative to the central account custodian for the issuance of dematerialised securities via DLT. This control agent can be an EU investment firm or a credit institution chosen by the issuer. This new role does not replace the current central account custodian, but, like all other roles, it must be notified to the Commission de Surveillance du Secteur Financier (CSSF), which is designated as the competent supervisory authority. The notification must be submitted two months after the control agent starts its activities.
- Responsibilities of the control agent: The control agent will manage the securities issuance account, verify the consistency between the securities issued and those registered on the DLT network, and supervise the chain of custody of the securities at the account holder and investor level.
- Simplified payment processesThe bill allows issuers to meet payment obligations under securities (such as interest, dividends or repayments) as soon as they have paid the relevant amounts to the paying agent, settlement agent or central account custodian.
- Simplified issuance and reconciliationThe bill simplifies the process of issuing, holding and reconciling dematerialized securities through DLT, eliminating the need for a central custodian to have a second level of custody and allowing securities to be credited directly to the accounts of investors or their delegates.
- Smart Contract Integration:The new processes can be executed using smart contracts with the assistance of the control agent, potentially increasing efficiency and reducing intermediation.
These changes are expected to bring several benefits to the Luxembourg financial sector, including:
- Fund Operations: Greater efficiency and reduced costs by leveraging DLT for the issuance and transfer of fund shares.
- Financial transactions: Greater transparency and security.
- Transparency of the regulatory environment: Increased attractiveness and competitiveness of the Luxembourg financial centre through greater legal clarity and flexibility for issuers and investors using DLT.
- Smart Contracts: Potential for automation of contractual terms, reduction of intermediaries and improvement of transaction traceability through smart contracts.
Blockchain Bill IV is part of Luxembourg’s ongoing strategy to develop a strong digital ecosystem as part of its economy and maintain its status as a leading hub for financial innovation. Luxembourg is positioning itself at the forefront of Europe’s growing digital financial landscape by constantly updating its regulatory framework.
Local regulations, such as Luxembourg law, complement European regulations by providing a more specific legal framework, adapted to local specificities. These local laws, together with European initiatives, aim to improve both the use and the security of projects involving new technologies. They help establish clear standards and promote consumer trust, while promoting innovation and ensuring better protection against potential risks associated with these emerging technologies. Check out our latest posts on these topics and, for more information on this law, blockchain technology and the tokenization mechanism, do not hesitate to contact us.
We are available to discuss any project related to digital finance, cryptocurrencies and disruptive technologies.
This informational piece, which may be considered advertising under the ethics rules of some jurisdictions, is provided with the understanding that it does not constitute the rendering of legal or other professional advice by Goodwin or its attorneys. Past results do not guarantee a similar outcome.
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New bill pushes Department of Veterans Affairs to examine how blockchain can improve its work
The Department of Veterans Affairs would have to evaluate how blockchain technology could be used to improve benefits and services offered to veterans, according to a legislative proposal introduced Tuesday.
The bill, sponsored by Rep. Nancy Mace, R-S.C., would direct the VA to “conduct a comprehensive study of the feasibility, potential benefits, and risks associated with using distributed ledger technology in various programs and services.”
Distributed ledger technology, including blockchain, is used to protect and track information by storing data across multiple computers and keeping a record of its use.
According to the text of the legislation, which Mace’s office shared exclusively with Nextgov/FCW ahead of its publication, blockchain “could significantly improve benefits allocation, insurance program management, and recordkeeping within the Department of Veterans Affairs.”
“We need to bring the federal government into the 21st century,” Mace said in a statement. “This bill will open the door to research on improving outdated systems that fail our veterans because we owe it to them to use every tool at our disposal to improve their lives.”
Within one year of the law taking effect, the Department of Veterans Affairs will be required to submit a report to the House and Senate Veterans Affairs committees detailing its findings, as well as the benefits and risks identified in using the technology.
The mandatory review is expected to include information on how the department’s use of blockchain could improve the way benefits decisions are administered, improve the management and security of veterans’ personal data, streamline the insurance claims process, and “increase transparency and accountability in service delivery.”
The Department of Veterans Affairs has been studying the potential benefits of using distributed ledger technology, with the department emission a request for information in November 2021 seeking input from contractors on how blockchain could be leveraged, in part, to streamline its supply chains and “secure data sharing between institutions.”
The VA’s National Institute of Artificial Intelligence has also valued the use of blockchain, with three of the use cases tested during the 2021 AI tech sprint focused on examining its capabilities.
Mace previously introduced a May bill that would direct Customs and Border Protection to create a public blockchain platform to store and share data collected at U.S. borders.
Lawmakers also proposed additional measures that would push the Department of Veterans Affairs to consider adopting other modernized technologies to improve veteran services.
Rep. David Valadao, R-Calif., introduced legislation in June that would have directed the department to report to lawmakers on how it plans to expand the use of “certain automation tools” to process veterans’ claims. The House of Representatives Subcommittee on Disability Assistance and Memorial Affairs gave a favorable hearing on the congressman’s bill during a Markup of July 23.
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